Engineering · Products · By pitch only

Your vendors should be nervous.

Software to hardware, interface to rack. We take briefs the way collectors take pieces: rarely, and only the ones worth keeping.

A few builds a year · When we’re full, we’re full

Why we exist

Cheap software had a good run. We’re the correction.

For a decade, business software has been half-baked, unpolished and sold on price. Meanwhile founders got used to Linear, Figma, Discord, Cal, Shopify. Their vendors are praying they never notice the difference. They noticed.

We’re resetting what a subscription should buy: fast, considered, built right, and able to run on your own racks if you want it there. Not cheap. Correct. Your current stack is what settling looks like.

01 — The barIf we won't use it, we won't build it.We run what we ship, every day. The day it annoys us is the day it gets fixed. Usually before anyone noticed.

02 — OwnershipOur cloud or your racks. Either way, the data is yours.Self-hosting isn't a premium tier here, it's a principle. Lock-in is what vendors do when the product can't hold you.

03 — LongevityBuilt to outlive the contract, not the demo.Engineering that holds at ten times the load. Our software gets boring with age. The highest compliment there is.

Products

Three products your current stack hopes you never see.

Three domains where founders quietly tolerate terrible software. We run these systems ourselves, so the angriest customer is already in the building. Early access is by pitch, not by invoice. The waitlist closes when we say so.

01RH—01

Marketing

Demand, measured

Attribution you can defend to your CFO. Every unit of spend traced from campaign to revenue, and not a vanity metric in sight.
For teams spending real money on acquisition

Private waitlist

02RH—02

Inventory

One source of truth

Stock, supply and reconciliation without the spreadsheet archaeology. What you have, where it is, what it’s worth.
For operators juggling stock across channels

Private waitlist

03RH—03

Logistics

Movement, controlled

Fleet, routing and dispatch, built by people who've actually sat in the control room at 2am. It shows.
For businesses that move physical things, daily

Private waitlist

House rules

We don’t run in every race.

Not an agency

No templates, no themes, no retainers for noise. If it can be bought off a shelf, it isn't worth our time or your money.

Builders first

Engineers and product hackers. While your last vendor was polishing slide 40 of the proposal, we'd have shipped v1.

Selective by design

Most briefs get a no, fast and in writing. The few that get a yes get everything we have. A no from us is free advice.

First we decorated businesses. Now we rebuild them.

Years of marketing, branding and 3D for the names below. Every engagement hit the same wall: the software underneath was garbage. So we stopped decorating the wall and started tearing it down.

06Years in the trenches

40+Brands served

03Products in flight

01Pivot, zero regrets